Do it yourself SEO
People come to us from time to time and ask "What is the secret of SEO". We tell them there isn't one. What they are really asking is, "why can't I find my own website on Google?", which is a fair question, and "Why doen't my website rank higher?" which is a much more difficult one.
Since you can often see their faces dropping after this news, we then pick them up and tell them that there is something you can do, but that anyone who guarantees them a top spot is simply a snake-oil salesman. We tell them that it is all about time and attention to detail. The good news is that if they do the right things, they will start to see their website improve their ranking. Even better news, if they want to do it for themselves, it is free.