10 Ways to Deal with the Tyranny of Reviews

Love them or hate them, You need to get reviews

This week I am returning to the theme of online reviews which are exercising a stranglehold over page ranking and search. In a previous post, I discussed the failure of the Search Engines to equate popularity with quality and how review sites impacted on your own business website and I wanted to return to that. Just how do businesses set about counteracting the tyranny of the review? And is such a bad thing, since it is said that 90% of people say they will be influenced by a positive review?

But before I do, I just wanted to remind us all why I think that the whole review process has got out of hand.

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