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In today’s connected world it has never been more important for businesses to devise smart marketing strategies that are able to cut through to a targeted audience. The good news is that there are a variety of ways to do this that are more cost effective, and have higher ROI than traditional marketing methods. One such technique is social media.

In an ideal world, computers would never break, software would never fail, your website would never be compromised, and pigs might fly....

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Raise your hand if you know a business that would like more visitors to its website, more leads for its sales team — and more customers to fuel growth. Chances are your hand is up. We all know businesses that want to grow. There are millions of them.