What’s more important; the visual design of your website, or the words? Let’s think about it for a minute: the words on your website have a direct impact on your site’s visibility in the search engines. They also determine how long your visitors stay on your website and whether they take action. If you are using your website for business, the words matter. Imagine a website that was designed by one of the worlds leading web designers but that had no text. It would be vibrant, creative and beautiful. It would look great! Now imagine a website that had absolutely no visual appeal. There would be no colours, no images, just text. However, the text has been written by one of the worlds leading website copywriters. The words are targeted, engaging and persuasive. They also give you a clear call to action. Which website are you more likely to buy from?